From Crains Chicagobusiness.com: Sears, Roebuck and Co. has adopted a new logo, only the fourth in its 118-year history, to give it what it describes as a 'fresher, friendlier' look.
-- Sorry I am about to get all Tom Peters on ya.
I have an idea, how about selling better stuff and have sales people who don't seem like they are doing you a favor by helping you. Now that would be 'Fresh and Freindly'.
Here is OneMan's free piece of business advice for today
If you think a new logo is going to help solve your business issues, you don't understand your business issues.