Wednesday, September 29, 2004

A what a surprise yet another contract for firm tied to governor and the state lottery.
"A company with ties to Gov. Rod Blagojevich's 2002 election campaign has won a public relations contract with the Illinois State Lottery that could be worth up to $5.4 million.
Danielle Ashley Communications of Chicago produced advertising for Blagojevich that was used to attract minority voters.
However, a spokeswoman for the governor said Tuesday that neither that relationship nor a $5,000 campaign contribution from the company's president in May had any effect on the awarding of the lottery contract."

-- snip (Some emphasis mine)

Danielle Ashley and E. Morris were evaluated on a number of factors, including price, company credentials and "development of a public relations strategy and associated plan that effectively reaches non-playing African-American adults 18 years of age and older," according to the request for proposal. The plan must do this, the document states, "without targeting any specific ethnic group or economic class."

The public relations strategy was the most important part of the evaluation process, although price was also a factor. Hill declined to discuss how the selection committee rated the two bidders.


-- This isn't the first time there have been some questions about lottery media spending and Blagozo donors and as always the gov says there is no relationship with donations and state business.


The other thing about this is

"development of a public relations strategy and associated plan that effectively reaches non-playing African-American adults 18 years of age and older," according to the request for proposal. The plan must do this, the document states, "without targeting any specific ethnic group or economic class."

So let me get this right, you want to reach a group of people but you can't target them. Give me a break.

So you want to get a group to do something but you can't target them or any other specific group in any way. Am I the only one who thinks this is nuts? The two options as I seem them are (no targeting and minimal effectivness and therefore a poor value for the taxpayer) or (targeting a community to play the lottery more). Both of which stink.

If a Republican administration tried to pull this off people would be going after them, as well they should. The lottery is a tax on people who are bad at math. Thank you lottery players for helping to keep my taxes down thats nice of you, but I have a problem with the state targeting (without targeting) a group of people to place more 'bad bets'.

OneMan

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