Monday, June 03, 2013

Branding Aurora....

Turns out the City Of Aurora is looking to spend $150,000 on a branding consultant. Because that is what this issue is branding...

Some branding ideas:
A windmill that does not turn.
Kids walking in snow down roads without sidewalks to get to schools
A homeowner reacting to seeing how much higher their tax rate is than their neighbor from Naperville.

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